ART DIRECTION: Fastrack Perfume Spray
This project involved creating impactful mood shots for Fastrack Perfume Spray. The goal was to captivate audiences with visually striking mood shots that not only showcase the product's essence but also, serve as dynamic elements for promotional materials. For the art direction, I collaborated closely with the client to grasp their vision and ensure every detail exceeded expectations.
Leveraging the product's vivid hues, we employed contrasting backgrounds to enhance its allure and make it truly pop. With a focus on reflecting the young and peppy target audience, the visuals exude energy and excitement, perfectly resonating with the brand's dynamic spirit.
Leveraging the product's vivid hues, we employed contrasting backgrounds to enhance its allure and make it truly pop. With a focus on reflecting the young and peppy target audience, the visuals exude energy and excitement, perfectly resonating with the brand's dynamic spirit.
REFERENCE BOARD
FINAL WORK
Photographer: Prakash Chellamuthu
Editor-Retoucher: Ranganatha MG
Agency Sponsor: Grasshopper Young B & C.
